"Evans' victory marks a rare occasion: the unseating of an incumbent school board member - a feat Evans said has not been accomplished since 1979. It also marks a power shift on the San Diego Unified board that was deeply desired and lobbied for by the teachers union." - Voiceofsandiego.org

Television and radio ads created for the San Diego Education Association by BNA Communications (BNA) are widely credited with creating San Diego´s first teacher-friendly school board in decades.

"Our challenge was to defeat one incumbent while reelecting another - no easy task. Fortunately, we had a great client in the local teachers union and terrific candidates to support," ad strategist Bob Nelson said.

The advertising was part of a multi-media "independent expenditure" campaign produced by BNA that also included direct mail and email to tens of thousands of households.